You see a gorgeous girl at a party. ´ç½ÅÀº ÆÄƼ¿¡¼ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
You go up to her and say, "I am very rich. Marry me!" ´ç½ÅÀÌ ±×³à¿¡°Ô °¡±îÀÌ ´Ù°¡°¡¼ "³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁà!" ¶ó°í ¸»ÇÑ´Ù.
That's Direct Marketing. ±×°ÍÀÌ Á÷Á¢ÀûÀÎ ¸¶ÄÉÆÃÀÌ´Ù.
-----------------------------------------------------------
You're at a party with a bunch of friends and see a gorgeous girl. ´ç½ÅÀÌ Çѹ«¸®ÀÇ Ä£±¸µé°ú ÆÄƼ¿¡¼ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
One of your friends goes up to her and pointing at you says, ´ç½ÅÀÇ Ä£±¸Áß Çϳª°¡ ±×³à¿¡°Ô ´Ù°¡°¡¼ ´ç½ÅÀ» °¡¸®Å°¸ç,
"He's very rich. Marry him." "±×´Â µ·ÀÌ ¸¹´Ù. ±×¿Í °áÈ¥ÇØ." ¶ó°í ¸»ÇÑ´Ù.
That's Advertising. ±×°ÍÀÌ ±¤°í´Ù.
-----------------------------------------------------------
You see a gorgeous girl at a party. ´ç½ÅÀº ÆÄƼ¿¡¼ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
You go up to her and get her telephone number. ´ç½ÅÀº ±×³à¿¡°Ô °¡±îÀÌ ´Ù°¡°¡¼ ÀüȹøÈ£¸¦ ¾ò´Â´Ù.
The next day you call and say, "Hi,I'm very rich. Marry me." ´ÙÀ½³¯ ÀüÈÇؼ "³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁà." ¶ó°í ¸»ÇÑ´Ù.
That's Telemarketing. ±×°ÍÀÌ ÅÚ·¹¸¶ÄÉÆÃÀÌ´Ù.
-----------------------------------------------------------
You're at a party and see a gorgeous girl. ´ç½ÅÀº ÆÄƼ¿¡¼ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º¸¾Ò´Ù.
You get up and straighten your tie, you walk up to her and pour her a drink. ´ç½ÅÀº ÀÚ¸®¿¡¼ ÀϾ ¿Ê¸Å¹«»õ¸¦ Ãß½º¸®°í, ±×³à¿¡°Ô ´Ù°¡°¡ À½·á¸¦ µû¶óÁØ´Ù.
You open the door for her, pick up her bag after she drops it, offer her ´ç½ÅÀº ±×³à¸¦ À§ÇØ ¹®À» ¿¾îÁÖ°í, ±×³à°¡ ³õ¾ÆµÐ °¡¹æÀ» Áý¾îµé¾î ±×³à¿¡°Ô °Ç³×ÁØ´Ù.
aride, and then say, ±×¸®°ï, ¹«¹Ì °ÇÁ¶ÇÏ°Ô
"By the way, I'm very rich. Will you marry me?" "±×·±µ¥ ¸»¾ß, ³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁÙ·¡?" ¶ó°í ¸»ÇÑ´Ù.
That's Public Relations. ±×°ÍÀÌ PRÀÌ´Ù.
-----------------------------------------------------------
You're at a party and see a gorgeous girl. ´ç½ÅÀº ÆÄƼ¿¡¼ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º¸¾Ò´Ù.
She walks up to you and says, "You are very rich." ±×³à°¡ ´ç½Å¿¡°Ô ´Ù°¡¿Í "´ç½ÅÀº ±²ÀåÇÑ ºÎÀÚ.."¶ó°í ¸»ÇÑ´Ù.
That's Brand Recognition. ±×°ÍÀº ºê·£µåÀÇ ÀÎÁöÀÌ´Ù.
-----------------------------------------------------------
You see a gorgeous girl at a party. ´ç½ÅÀº ÆÄƼ¿¡¼ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
You go up to her and say, "I'm rich. Marry me" ´ç½ÅÀº ±×³à¿¡°Ô ´Ù°¡°¡ "³ª´Â ºÎÀÚ¾ß. ³ª¶û °áÈ¥ÇØ." ¶ó°í ¸»ÇÑ´Ù.
She gives you a nice hard slap on your face. ±×³à°¡ ´ç½ÅÀÇ ¾ó±¼¿¡ º¸±âÁÁ°Ô µû±Í¸¦ ¶§¸°´Ù.
That's Customer Feedback !!!!! ±×°ÍÀÌ °í°´ÀÇ Çǵå¹éÀÌ´Ù.
--------------------------------------------------------------
You see a gorgeous girl at a party. ´ç½ÅÀº ÆÄƼ¿¡¼ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
You go up to her and say, "I am very rich. Marry me!" ´ç½ÅÀÌ ±×³à¿¡°Ô °¡±îÀÌ ´Ù°¡°¡¼ "³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁà!" ¶ó°í ¸»ÇÑ´Ù.
but you only have a lottery. ±×·¯³ª °¡Áö°í ÀÖ´Â°Ç ·Î¶Ç ÇÑÀå.
that's stock option. ±×°Ô ½ºÅ¹¿É¼ÇÀÌ´Ù.
--------------------------------------------------------------
You see a gorgeous girl at a party. ´ç½ÅÀº ÆÄƼ¿¡¼ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
You go up to her and say, "I am very rich. Marry me!" ´ç½ÅÀÌ ±×³à¿¡°Ô °¡±îÀÌ ´Ù°¡°¡¼ "³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁà!" ¶ó°í ¸»ÇÑ´Ù.
but you only have a credit card and debt. ÇÏÁö¸¸ °¡Áö°í ÀÖ´Â°Ç ½Å¿ëÄ«µå¿Í ºú »Ó.
that's accounting fraud(window dressing). ±×°ÍÀÌ ¹Ù·Î ºÐ½Äȸ°è. |